Gumloop: Build AI agents for work
AI agents built forby your team
Understanding a task should be the only prerequisite to automating it.
Roll out specialized agents in minutes
Data Analysis Agent
A reasoning agent that answers questions from your data warehouse.
Data - Built by Aron, Katherine, Max
Support Agent
An agent that triages bugs, creates tickets, and spots support patterns automatically.
Support - Built by Gonzalo, Katherine, Marcelo
CRM Agent
An agent that manages deals, researches prospects, and keeps your CRM up to date.
Sales - Built by Aron, Aron, Rahul
Meeting Prep Agent
An agent that automatically briefs you before every meeting with context from across your tools.
Sales - Built by Gonzalo, Max, Rahul
Call Analysis Agent
An agent that analyzes call recordings to surface objection patterns, coaching insights, and competitive intelligence.
Sales - Built by Aron, Katherine, Marcelo
Where are we losing people in the onboarding flow?
Gumloop
4 steps
I should query BigQuery for onboarding funnel data to identify where users are dropping off. Let me explore the available event types first to reconstruct a funnel.
Good — I have enough signal to reconstruct an onboarding funnel using login → dashboard → workflow_created → workflow_run as a proxy for the key steps. Let me build the analysis.
The biggest drop-off is between Viewed Dashboard and Attempted Integration at 46%. This is the #1 problem area. Let me generate a visualization.
Here's where you're losing people:
🚨 Biggest drop-off: Dashboard → Attempted Integration 46% of users who view the dashboard never even try to connect an integration — that's 1,432 people falling off in a single step. This is your #1 problem.
⚠️ Secondary drop-off: Attempted → Completed Integration Of the users who do try, 37% fail to complete it. Combined, only 22% of signups make it through the integration step at all.
| Step | Users | Drop-off |
|---|---|---|
| Signed Up | 4,820 | — |
| Completed Profile | 3,940 | 18% |
| Viewed Dashboard | 3,105 | 21% |
| Attempted Integration | 1,673 | ⚠️ 46% |
| Completed Integration | 1,056 | ⚠️ 37% |
| Ran First Automation | 712 | 33% |
| Fully Onboarded | 481 | 32% |
Only 10% of signups make it all the way through onboarding. The integration step is clearly the wall. Want me to break this down by acquisition channel, plan tier, or look at which specific integrations are failing most?
Gumloop
3 steps
The user wants to know if the onboarding drop-off depends on acquisition channel. Let me query channel-specific funnel data and create a comparison.
Yes — channel makes a massive difference. Here's the breakdown:
🟢 Referral is your best performer by far 38% of referral signups fully onboard. They're the most motivated to connect an integration (70% attempt it) and complete it at the highest rate (87%).
🟡 Organic is strong on completion, weak on attempt Organic users who try an integration almost always finish (99% completion rate) — but only 48% ever attempt one.
🔴 Paid Ads is a black hole 1,540 signups — your biggest volume channel — but only 4.7% fully onboard. Only 40% attempt an integration, and of those, barely half finish.
| Channel | Signups | Attempted | Completed | Onboarded | Conv % |
|---|---|---|---|---|---|
| Referral | 710 | 70% | 87% | 270 | 38% |
| Organic Search | 1,820 | 48% | 99% | 456 | 25% |
| Direct | 510 | 50% | 80% | 98 | 19% |
| Product Hunt / Social | 240 | 36% | 72% | 22 | 9% |
| Paid Ads | 1,540 | 40% | 47% | 72 | ⚠️ 5% |
The two clearest actions:
- Investigate why paid users abandon the integration step — are they the wrong ICP, or is the onboarding experience failing them specifically?
- Invest more in referral — it converts at 8× the rate of paid. Even a modest referral incentive program could move the needle significantly.
Everything you need to make AI work
Every model out of the box no vendor lock-in
Connect to internal and external data
Recurring tasks to keep your agents running in the background
| Task | Frequency | Monitoring |
|---|---|---|
| New Mention | Every Monday | 8 AM PST |
| Lead Qualifier | Every form submission | Monitoring. |
| Security Audit | Every 8 hours | New Risk Identified |
A canvas to orchestrate multi-agent workflows
Welcome agents into your workplace
Interact with agents like co-workers in Slack, Teams, and email. Simply tag @Gumloop and ask.
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Chief Information Officer
Gusto uses Gumloop to power AI agents that drive revenue, reduce churn, and elevate rep performance — and Gumstack as its single source of truth for all AI activity.
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Role-based access control
Manage reusable roles, shared credentials, and secrets with scoped access controls.